Cross Channel Marketing
Using more than one marketing channel, target and reach your customers better while gaining visibility and improve your ROI. Let’s face it, sales expectations are rising while budgets are either being reduced or eliminated.
With cross channel marketing (aka integrated marketing and one to one marketing), you can communicate with your customers across print, email, online and even via a smartphone using a single message. Finding your customers and interacting with them in their preferred marketing channel allows for a smarter, relevant, cleaner, more effective way to respond.